Member Sign In or Register
SEARCH SITE
Digital
Tyroo and Anurag Gupta acquire DGM India
Tyroo and Anurag Gupta acquire DGM India
By: iMedia News Bureau

Tyroo, a SVG company, today announced the acquisition of DGM India along with DGM India’s Managing Director, Anurag Gupta in a transaction valued at INR 3.35 crores.

DGM India formed in the year 2007, was a subsidiary of ADH Plc, a London Stock Exchange listed company. It was the first affiliate network in the country and is among the leading ad networks in the country.

With this acquisition Tyroo has reported itself to be the largest digital media network in India and also added that it is on its way to becoming India’s largest digital media company, after Google India, by next year.

On this occasion Tyroo’s Founder Manish Vij said “DGM is a company with over 5 years of performance leadership, a world class proprietary technology and management. We are excited to bring them as part of the Tyroo / SVG family. With this acquisition there will be clearly a media network that can give advertisers scale and quality. For Publishers it will be the only place to have almost every running campaign in Indian digital media”

Tyroo, started in 2007 is one of India's leading digital media company that reaches over 20 Million unique users in the country representing over 50% reach of India Internet. It is represented by its businesses Tyroo Direct and Tyroo Audience. Tyroo Direct is the leader in digital performance media. Tyroo is owned by SVG India, a company which is a joint venture between Harish Bahl’s Smile Interactive, and Manish Vij’s Vun Network.

Manish Vij also added that “both the companies will continue to run separately. Anurag will continue to be the Managing Director of DGM and Tyroo Direct, Tyroo’s performance network arm, will be continue to be headed by Siddharth Puri.”

Anurag Gupta, DGM India’s Founder, Promoter and Managing Director says “I am excited to take DGM India along with India’s largest digital media group. DGM India has a superb team, technology and leadership in the performance business. DGM is on a very fast growth rate and will end the year with USD 5 – 6 Mn annual revenue. We are launching other DGM Products in market very soon and enhancing our technology”