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LinkedIn's Arvind Rajan on Data Driven Networks Enhance Brand Engagement - ad:tech New Delhi
LinkedIn's Arvind Rajan on Data Driven Networks Enhance Brand Engagement - ad:tech New Delhi
By: iMedia News Bureau

Arvind Rajan, Managing Director & Vice President, LinkedIn Asia Pacific & Japan was the second keynote on Day 1 at ad:tech New Delhi. LinkedIn the No.1 professional networking site, with its post IPO success had recently announced 13 million users in India. LinkedIn is seen as one of the strongest & emerging social platforms in India. Its positioning in the professional networking space has been strategically ingrained through its marketing activities & excellent user interface. 

It was always going to be a challenge to present the network's ability to marketers and how data is going to be important for them to decide. Arvind Rajan took us on a journey of how Data Driven Networks Enhance Brand Engagement. He started with how this is the best and worst of times for marketers especially in digital. He also emphasized on how an individual is at the center of a network and how brands could make it relevant for its conversation and communication across such platforms with data.

LinkedIn analyses professional identitiesnetworks and how brands can target and engage with users. Hear his keynote exclusively on iMedia Connection India and don't forget to share it with your folks!