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Facebook Acquires Instagram for $1,000,000,000
Facebook Acquires Instagram for $1,000,000,000
By: Bikram K Singh

It rained money for San Francisco-based small start-up Instagram. If you are an iPhone, iPod Touch, or iPad user, you already know about Instagram, which enjoys the love of 30 million users. And if you are on Android and among early adopters you also do not need an introduction to Instagram, which pulled more than 1 million users within 12 hours of its launch on April 03.

From the time, some 9 or 10 hours ago, Facebook CEO, Mark Zuckerberg has announced the acquisition of Instagram for $1 billion, the photo sharing application has started getting more and more traction.

The two-year-old startup has gained enough mass in recent months to attract big fish like Facebook, which has been very sluggish in developing any noteworthy mobile application. The effort culminated in acquisition of the most famous photo sharing application.

“For years, we've focused on building the best experience for sharing photos with your friends and family. Now, we'll be able to work even more closely with the Instagram team to also offer the best experiences for sharing beautiful mobile photos with people based on your interests,” wrote Mark Zuckerberg on his Facebook Page.

Instagram was slowly becoming Facebook for photo sharing with friends on mobile devices, and seeing the consolidation of web (twitter acquiring Posterous, Microsoft buying Skype,twitter acquisitions of TweetDeck, BackType and BagCheck, and LinkedIn buying IndexTank), it seemed obvious that a bigwig like Mr. Zuckerberg will show interest in the application and buy it paying a mindboggling amount to the owner.

Stats released on the occasion of the launch of Instagram on Android:

  • 430K+ on its Android waiting list
  • 30 million+ registered users
  • 1 billion+ photos uploaded
  • 5 million+ photos per day
  • 575 likes per second
  • 81 comments per second

Source: All Things D

To the relief of millions of Instagram users, Facebook wishes to keep Instagram as it is, in the Facebook status update, Zuck wrote, “We think the fact that Instagram is connected to other services beyond Facebook is an important part of the experience. We plan on keeping features like the ability to post to other social networks, the ability to not share your Instagrams on Facebook if you want, and the ability to have followers and follow people separately from your friends on Facebook.”



The similar news came from Instagram founder, who has assured the users in a blog post, “…that Instagram is not going away. We’ll be working with Facebook to evolve Instagram and build the network. We’ll continue to add new features to the product and find new ways to create a better mobile photos experience.”

This will come as a relief to millions of users who would have been looking for alternative, in case Facebook kills Instagram, which is not something unheard of in acquisition.

The new acquisition will help Facebook strengthen its presence on mobile platform where its presence was not so strong, and where the action is going to be in 2012 and beyond (For more, Read Think Smart (phone), Your Customers May Be Doing So).

Links to Instagram

If you have not used Instagram before then you can download it from:

Link for iPhone, iPod Touch, and iPad Users

Link for Android Users