The Indian online advertising market, including classifieds, will grow by a whopping 54% in the next 12 month. According to a latest report by the Internet and Mobile Association of India (IAMAI) and research agency IMRB, the industry is expected to reach Rs 4,391 crore by March 2013. The digital ad industry is currently estimated at Rs 2,851 crore and is expected to reach Rs 3,535 crore by this year-end.
The survey also sheds some light on various streams in the digital advertising. Interestingly, the display market continues to be slightly ahead of the search market in India, contributing about 55-60% of the total 'pure' online ad market. The ratio will remain very similar even after a year, it predicted.
Travel, Auto, Telecom and Banking, Financial services and Insurance industries continued to be the big spenders in the display ads, accounting for 18 per cent, 14 per cent, 13 per cent and 11 per cent of the space respectively.
Travel, Banking and Financial sector will persist to be the main spenders as far as display ads are concerned. The display ad spend by automotive companies has appreciably increased. Its overall share has risen from 9% in FY2010 to 13% in FY2011 to 14% in FY2012, reveals the report.
Mobile advertising will grow from 105 crore to Rs 144 crore during the same period (all numbers annualized, according to the report.
In terms of size, the online advertising market in India is about 11% the size of the conventional or traditional media ad market, the annual survey said.
The report says, “On an average, the digital ad spends have been growing at 25% year-on-year basis."
April 22, 2013, 5:55 am UTC
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