Chicago based social media benchmarking company Unmetric Inc has raised $3.2 million in Series A funding led by Nexus Venture Partners.
The company is expected to use the raised funds to continue developing its benchmarking platform, enabling companies to better survey and analyse the content strategy of a brand and the key terms that are triggering customer engagement. Furthermore, it will use the funds to expand its team in US.
Jishnu Bhattacharjee from Nexus Venture Partners, said, “We have seen many social media monitoring and listening tools, but what impressed us most about Unmetric is that its technology platform uniquely mines the much-needed benchmarks from the deluge of social media data to provide firms with actionable insights on how they are performing against their competitors.”
Unmetric delivers data and benchmark insights for various industry sectors that were previously unavailable, such as content strategy, engagement, growth, timing and frequency of tweets and posts on Twitter and Facebook, using a combination of advanced algorithms and human computing power.
Unmetric also formally announced its Unmetric Score, a compilation of over 24 qualitative and quantitative metrics measuring online brand performance vis-à-vis competitors was formally announced by Unmetricon Thursday.
“The Unmetric Score provides intuitive and industry-first social media benchmarks. With companies like Pepsi and Coke, or Ford and GMC hinging on their rivalries to drive business and engage their customers, the Unmetric Score is an intuitive, yet comprehensive way to gauge performance every month”, said Lakshmanan Narayan, CEO and Co -Founder of Unmetric.
Unmetric counts score for major companies like Nestle and Citibank, thereby giving the company officials an overview of exactly how their brand performs compared to peers within the industry.
April 22, 2013, 5:55 am UTC
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