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IPL 5 registers 56% rise in online viewership
IPL 5 registers 56% rise in online viewership
By: iMedia News Bureau

Even though the TRPs for IPL 5 hit a five year low this year, the online viewership is painting a different picture. In the first week of the tournament, including the opening ceremony, the IPL website ipl.indiatimes.com, run by the Times Internet Limited (TIL) in partnership with YouTube,has already recorded 13.7 million views, as against 8.8 million views last year.

New Delhi and Bangalore lead the viewership with 14% each followed by Mumbai at 13%, reflecting a growing trend of watching IPL matches online. Matches held on April 10 registered the largest online views with 0.7 million unique users visiting the site and 2.15 million views on the site.

This year, the IPL website offers a virtual battleground for fans to fight it out, which got 1.5 million engagements in the first week itself. The matches which registered the maximum online views were played on April 10 between Bangalore and Kolkata, and between Delhi and Chennai. The day saw a total of 2.15 million views on the site, which included 0.7 million unique visitors.

Talking about the ratings, Rishi Khiani, CEO, TIL, said, "Last year we delivered a superior viewing experience and garnered significant audiences. This year, our emphasis is on higher interactivity and our strong social focus has paid off right at the start, becoming a sign of things to come over the season."

Praveen Sharma, Head of Media Sales, Google India, said“We’re really excited to see the continuous growth in online viewer ship of IPL. This is the third year of our association with live streaming of IPL  and the viewer ship numbers clearly indicate the distributed media consumption pattern of the Indian consumers. "

Almost 0.6 million viewers have enjoyed the match action on their mobiles over the last week on Apalya mobile TV platform across Airtel, Idea and Vodafone. This is double the traffic registered last year.