Ozone Media has ventured into the mobile advertising bubble by joining hands with Times Internet Limited (TIL). The company will be TIL’s exclusive sales partners for IPL 2012 WAP, Android and Blackberry Applications.
“Mobile advertising is expected to grow seven fold in the next five years. It is a lucrative opportunity and a natural progression for us. We endeavour to repeat the success of our display ad network in the mobile space as well and be the number one choice for advertisers. With an inventory pool of 40 million unique audience spread across premium publishers and our stellar relationships with publishers, this channel will be our next inflection point,” said Kiran Gopinath, CEO and Founder, Ozone Media.
Mobile advertising currently accounts for a small share of the market, at INR 1 billion in 2011. According to FICCI KPMG Indian Media and Entertainment Industry Report 2012, it is expected to grow significantly over the coming years to an estimated INR 7.6 billion in 2016.
The targeting capabilities of the network can be tuned to platforms (iOS, Symbian, Android, Windows), Network Operators (Vodafone, Tata Indicom, Reliance, Docomo, Airtel), Handset manufacturers, location specific, mobile wapsite/apps and in touch screen and video streaming. The offerings value chain will provide for identifying the right audience/markets and budgets, planning the campaign to reach the identified audience, monitoring for optimization and post delivery analysis.
Talking about the partnership,Times Internet Limited Director Upen Roop Rai said, "We are excited to partner with Ozone Media for our exclusive IPL 5 mobile channel inventory with a projected audience of 4 million unique audiences totaling to 80 million impressions. We needed a robust partner to channel our Mobile inventory sales. Our satisfactory association with Ozone Media on their display ad network has made them our first choice for our mobile ad inventory”.
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