In one of the online social communities where I participate, a gentleman asked a question: “What type of content is found to be most effective when it is shared via social media?”
My off-the-cuff reply (or say the reply I believed in) was to use images and infographics on social media as people on such websites are more in the mood to relax and connect with their friends, and less in the mood to chew on heavy bites of information. Hence, I proclaimed, images and infographics will be the best bet on social media, but this didn’t satisfied me.
And I began to investigate into it and see what actually got shared the most on the social media, and common sense told me that image would be the obvious answer because the buzz created by images shared by celebs on Tweet pic and other similar services create more ripples in the tweet-verse than any chunk of text. Another thing that tells the story of the nature of the content shared on social media is the success of Pinterest.
Pinterest, as we all know now, is an image sharing services. Description and all are nothing but merely paraphernalia of the message shared in the image. But the nature of image shared on Pinterest, the global pin board, is different than the images shared on Flickr and other image sharing social network.
Facebook, in its guide book titled, Best Practices For Your Page and Media Strategy, mentioned that posts that include an image or a video engage the audience more than the ones which do not have images or videos in them. Visual images boost posts’ engagement by up to 180%. The guide book also revealed that ads that work best are the ones that have a close-up image in each of them and where one single color stands out.
The rising popularity of infographics speaks volume of the engaging capacity of an image in the social media.
What does it mean for your brand?
If you want to boost interaction on Facebook, or even on Twitter, you should use eye-catching images and videos. And when doing so always remember to make the image simple. A complex image may not be able to pull visitors’ attention, as no one has time to decode a complex message. Always remember to keep it simple.
Plan your social media content strategy with visual elements in the center. Text, indeed, provides all the information, but it is the visual that creates connect. Try using infographics, which contains both text element and image element, but keep it simple and make people laugh.
April 22, 2013, 5:55 am UTC
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