One of India's leading digital marketing and web development agencies Indigo Consulting has been acquired by the third largest global communication group Publicis Groupe in India. The terms of the transaction were not disclosed.
Post acquisition, Indigo Consulting will operate as a unit within the Leo Burnett Group in India and will retain its name. Its founder, Vikas Tandon, will remain as MD, reporting into Arvind Sharma, Chairman of the Indian Subcontinent for Leo Burnett.
The agency founded by the IIM- A alumnus Tandon in 2000 has an impressive client roster that includes brands like HSBC, Thomas Cook, HDFC Bank, Tata AIG General Insurance, Asian Paints and DSP Blackrock Mutual Funds. The maverick entrepreneur also runs Cashcow, India's first blog on Financial Services marketing.
In terms of scale, Indigo has 160 employees based at Mumbai and Delhi. Post acquisition, every fourth employee of the Leo Group in India will have a digital background.
Publicis Groupe, Euronext Paris-listed communications company is the world's third largest communications group, with presence in 104 countries through three global advertising networks, Leo Burnett, Publicis, Saatchi & Saatchi, and numerous agencies including Fallon, 49% owned Bartle Bogle Hegarty, and Kaplan Thaler Group.
Jarek Ziebinski, President of Leo Burnett Asia Pacific said, "Our growth strategy for Leo Burnett in India and Asia Pacific is based on two core pillars: digital and shopper-marketing. We want to make sure Leo Burnett has the right infrastructure in place to meet the needs of tomorrow. I also see Indigo Consulting developing beyond India, to become an important player within our network in Asia Pacific and globally."
The group's other digital arm VivaKi develops new services, tools, and next generation digital platforms and operates alongside Starcom MediaVest Group and ZenithOptimedia worldwide media networks. Publicis Groupe also offers healthcare communications with MS&L Group, a PR and events networks with expertise in corporate and financial communications, public affairs, branding and social media marketing.
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