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Video: Panel Session on Social Commerce at ad:tech New Delhi 2012
Video: Panel Session on Social Commerce at ad:tech New Delhi 2012
By: iMedia News Bureau

Last week we published two presentations which were screened under the Social track on day 2 of ad:tech New Delhi. This track also boasted a panel on Social commerce with panelists from companies like Facebook, Web18, Godrej Appliances, Homeshop18 & 99Labels. Online shopping is a trend many social media experts are trying to decipher as its closely being tracked via social networking platforms. Brands who've caught on to this bandwagon are in the trial & testing mode to figure out if they see a constant ROI from e-commerce channels. Shopping today is a different experience when its done through the web & the more social an experience gets, the more users would get attracted towards it. The panel has a perfect mixture of representatives from e-commerce channels, social media platforms & brands as well.  Watch it exclusively on iMedia Connection India!