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iMedia Brand Summit - Advisory Board
VP Marketing - Head, Media & Rural, Bharti Airtel Ltd.
Arun Sharma has been working with Bharti Airtel Ltd, South Asia as VP Marketing - Head Media & Rural for the last 8 years. During this period he has been at the forefront of many important developments and the last one being the launch of the new brand identity in Nov, 2010. His job involves keeping the Airtel brand salient, explore unconventional & efficient channels to reach out to the consumer base and improve brand health scores. He is a pass out of MICA and has been part of the media industry for the last 15 years and has handled media planning & buying responsibilities in some of the top ad agencies in India and worked on accounts like Coke, Nestle, Gillette, J&J & GSK.
CEO - ibibo Web (p) Ltd.
Ashish Kashyap is the CEO of ibibo Web (p) Ltd that owns India's leading social gaming platform, ibibo.com and fast growing e-commerce properties such as Goibibo (Travel) and Tradus.in (Shopping).
Ashish, founded and launched ibibo Web (p) Ltd in 2007. The brand is now a leading social gaming business on the internet and mobile in India. Business Week named ibibo.com as world's top 50 technology start ups.
Prior to launching ibibo web, Ashish was the Country Head of Google India, wherein he set up the domestic business operations from ground up.
Before joining Google India, Ashish was the Head of E-Commerce at Indiatimes.com, wherein he built and architect-ed a host of innovative application for the portal ranging from ‘Online auctions’, travel & shopping.
With an experience spanning various digital businesses, Ashish has focused on innovation and consumer value in the internet and mobile space.
Country Media Manager - HUL
Atit Mehta comes with over 10 years of experience in media planning and buying. Currently with Hindustan Unilever Limited, Mr. Mehta was earlier with Colgate Palmolive as Country Media Manager. He also spent a significant amount of time at Group M as Business Director.
Co-Founder & CEO - Yatra.com
Dhruv returned to India after 8 years in Europe and his most recent role prior to co-founding Yatra was as Director Group Operations and Technology of the Ebookers Group where he was responsible for sales of over $850 million achieved thru multi channels including online, call centers and retail shops.
With regard to technology, he was accountable for developing the IT strategy and for leading the technology development and infrastructure teams, some 150 employees over 13 locations.
Prior to his stint at Ebookers, he has worked with Ford Motor Company in their Business Strategy team based in London where he was part of the European Business Turnaround team and also has significant work experience in India having spent over 6 years with Arthur Andersen based in their office in Delhi. Dhruv holds an MBA from INSEAD and is also a qualified Chartered Accountant.
Senior Vice President - Marketing & Communications, MAX
Gaurav Seth is the Senior Vice President, Marketing & Communications, MAX, the Premium Hindi Movies and Special Events channel. In his current portfolio, Gaurav spearheads the channel's marketing campaigns with the vision of sustaining and building on MAX's brand, appeal and reach, thus propelling it further on a positive growth curve.
Gaurav Joined MAX in December 2008, since then Gaurav has successfully spearheaded the most successful IPL campaigns like ‘Ek Desh, Ek Junoon’ in 2009, ‘Saare Jahan se Accha’ in 2010 and the latest ‘Bharat Bandh’ Campaign for DLP IPl Season4.
In a long career spanning 15 years, Gaurav has been associated with building and monetizing many successful brands including the pathbreaking ICL, Zee Sports, altavista's operations in India and ESPN STAR Sports to name a few. Having studied at the Univ Of Washington in the US, Gaurav returned in 1997 to India. He enjoys playing golf and tennis, reading and watching movies on weekends and craves occasional escapes to secluded places to recharge his batteries.
Managing Director & CEO, Info Edge (India) Ltd.
As the co-promoter, Hitesh leads the operations at Info Edge. Apart from the country's leading job site, Naukri.com Info Edge also owns Jeevansathi.com, 99acres.com, Quadrangle, Brijj.com and the recently launched Shiksha.com
With 10 years of experience in the internet industry, he is part of various industry forums. He currently chairs the Classifieds' Committee for IAMAI and is also a charter member of the TiE, New Delhi.
Prior to Info Edge, Hitesh worked for almost four years as the Regional Planning and Distribution Manager (North India) for the Ice Cream Division of Hindustan UniLever Limited, the Indian arm of Unilever Plc.
An alumnus of IIT Delhi and IIM Bangalore, he won the Prestigious Ernst and Young Entrepreneur of the Year award along with his Partner Sanjeev Bikhchandani for Business Transformation in 2008.
EVP & Head, Group Marketing, Kotak Mahindra Bank Ltd.
Karthi Marshan heads marketing for the Kotak Mahindra Group, India's fourth largest private sector bank and BFSI conglomerate. In his role at Kotak, Karthi oversees marketing, corporate communications and corporate responsibility efforts across all the verticals that Kotak is present in, including insurance, banking, brokerage, asset management, investment banking, private equity et al.
Previously, Karthi has headed marketing at IDBI Bank, and co-founded Sharekhan.
Karthi started his professional career as an advertising copywriter, then moved on to account management at Grey Worldwide, and subsequently produced television content for Sony India. Prior to joining Kotak, Karthi was based in Sydney, where he helped turn around an ailing DTH business that catered to the Indian diaspora in the ANZ region.
An alumnus of IIM Bangalore (class of '92), Karthi is a Bombayite who has been trying to escape the madness of Mumbai all his adult life.
Chief Marketing Officer, LG Electronics India
Mr. Lk Gupta joined LG Electronics as Chief Marketing Officer in the year 2007. Equipped with over 20 years of experience, spread across diverse industries, he has handled varied marketing portfolios in renowned organisations like Proctor & Gamble, Gillette and IMRB. Mr. Gupta's core areas of expertise include business and brand management, advertising media, retail & consumer research. His career spans across multiple countries, including India, Middle East and Africa.
At LG India, he has steered the entire gamut of the above and below the line marketing operations and has been effectively formulating future marketing strategies in line with the company's vision. Mr. Gupta has played a key role in embedding the role of insights and segmentation in the marketing process, developing and understanding markets and strengthening LG India's efforts to enrich lives of consumers through products and services. In the last couple of years, he has also led the digital marketing vision of the company to harness the power of the next generation of consumers.
Over a period of three years with the organization now, he has been actively involved in formulating the Brand Communication Plan for LG Electronics India and rolling out the new Global brand Identity for LG . With an in-depth knowledge of the Indian Market and the consumer he has streamlined the entire process of LG's New Brand Imagery. His objective is to build LG's brand equity as a premium and aspirational brand.
Head - Marketing/Audience/Sales Strategy, Times Internet Limited
Mr. Sandeep Amar is the Head of Operations - Marketing /Audience/Sales Strategy at Times Internet Limited. Sandeep carries with him 12 years rich experience in fields as diverse as Marketing, Brand communications, Media and Finance. He has worked with the creme de la creme of the corporate world - Citigroup India, Zee Telefilms Ltd, The Hindustan Times and the Times of India Group.
With his Head of Marketing hat, he heads the complete brand campaign for all Indiatimes properties and with his Head of Audience hat, he leads the Analytics, Retention and engagement and SEO efforts for entire Indiatimes portals. As the Head of Marketing for Timesjobs.com, Magicbricks.com, Simplymarry.com, ads2book.com, and the Business Head for Simplymarry.com and Ads2book.com, Sandeep was leading one of the biggest online campaigns in India.
Sandeep is an alumnus of FMS, Delhi, from where he did his MBA with specialization in marketing management. He holds an Advanced Diploma in Sales and Marketing from NIS and a BSc (Hons.) in Chemistry from Hansraj College. Sandeep has also acquired a Six Sigma Black belt training in quality.
Sandeep's multi faceted personality shows through the interests he pursues. He is into spiritual reading and practices yoga. On the flip side, he is into Rock music and plays the guitar. He is an active blogger too blogs on Digital Media. Checkwww.internetevolution.com.
Chief Marketing Officer, Future Group
Started as research executive to understand consumers first hand and moved to a Television software production agency to understand the consumer engagement with the growing Television media and the threads of time and concept selling.
Focused on consumer connect specialization, moved into independent media agency to understand and harness the skills of communication planning and investment decisions at FCB Ulka Advertising (Draft FCB Ulka today).
As a career progression, developed specialization across all discipline of consumer connection such as planning, buying across all forms of connection options (traditional, non-traditional and innovative media) while working with clients from various industries like automobile, FMCG, Paints, Telecom, Finance, oil and lubricants, confectionary, Consumer Electronics & Appliances etc.
As part of the media agencies, I have been the consumer connection architect to 21 brand launches/re-launches across 14 product categories.
Moved to head business unit in the media agency where I managed both top line and bottom line of a region and a large business.
After 10 years in Media, moved to one of the most dynamic and fast developing industry i.e. Retail in the corporate marketing function where the key responsibility is to drive footfalls to 2000+ stores across 65 cities and 32 concepts.
During my professional journey of over 16 years, I have taken up businesses which were either not in the best of relationship or business health and turned them around into smooth and model business practices for the organizations.
My strength lies in people management and leading from the front. Win-Win negotiation and creating innovative solutions are my forte.
Chief Marketing Officer, MakeMyTrip India Pvt. Ltd.
Mohit Gupta is currently the Chief Marketing Officer at MakeMyTrip, India's largest online travel company. With 14 years of experience, Mohit has handled the sales, marketing and channel leadership assignments across many levels and geographies in Pepsico India's beverage division, where he was the Vice President, Marketing before joining MakeMyTrip.. He was responsible for developing the 7UP brand franchise and the Lime Lemon category for Pepsico's South Asia Business Unit. Mohit started his career with Voltas Ltd. in the Air Conditioning Business Division.
Mohit holds a B.Tech degree in Mechanical Engineering from Sardar Patel University, Gujarat and a MBA degree from the Indian Institute of Management, Calcutta. He is a keen photographer and practices yoga to relax.
Country Marketing Head, Google India
Nikhil joined Google in 2009 as the Country Head for Marketing. He is responsible for the all Google products including Search, Youtube, Chrome, Orkut, Android. Some of his recent efforts include launching the streaming of IPL on Youtube and an integrated marketing program for Chrome that helped grow the market share by 100%.
Prior to Google he was the Head of Marketing for Yatra.com - India's leading travel portal. There he was part of the core founding team and was instrumental in building Yatra.com as one of the most preferred travel services brand in the country, in a short span of 2 years.
His impressive 15-year career in Sales and Marketing includes work across various categories like FMCG, Consumer Durables, Finance, IT and Travel Services. He started his career with Shaw Wallace & Co. and has also worked with global advertising agencies like Contract and McCann Erickson.
Nikhil is one of the few marketing leaders in the country who has a deep understanding of both traditional (offline) and the new age (online) marketing.
Senior Director & Head of Marketing, Yahoo! India
Nitin is a senior marketing professional with extensive experience of working with brands across aviation, media, technology consulting and Internet companies. In his current role as Senior Director of Marketing, Nitin is responsible for leading marketing for Yahoo! in India. He is part of Yahoo! India leadership team and directs all consumer, brand, B2B marketing and corporate communications efforts.
Prior to joining Yahoo! , Nitin was Director of Marketing at Sapient (NASDAQ: SAPE), a global technology and interactive marketing consulting firm. As a member of Sapient's marketing leadership team, his role entailed developing marketing strategy and programs to enhance brand leadership and drive revenues. He was also responsible for the CRM and analytics functions globally.
Prior to joining Sapient, Nitin was a Product Manager at Times Internet Limited (www.indiatimes.com), part of Times of India group where he played a key role in launching and growing Indiatimes e-commerce business. During the height of the Internet boom in India, Nitin had a short stint with Indiainfo.com, a leading Indian portal as a Business Manager Alliances. He started his career at Sahara Group, as a member of the Chairman's office, responsible for marketing and communications for group's airline business.
Nitin holds Bachelors degree in Statistics & Economics and a Post Graduate Diploma in Business Management.
Executive Director, Marketing - Dell India.
P. Krishnakumar, better known as KK to his peers, is Executive Director, Marketing - Dell India. He joined Dell in 2007 as the APJ SMB Product and Solutions Director for Commercial Business in India. Krishnakumarhas over 17 years of experience in the IT and Consumer Industry. Prior to joining Dell, Krishnakumar was Country Manager – Consumer Desktops in the personal solutions group at HP India where he spent close to 7 years in various sales & marketing roles with Compaq & HP. Krishnakumar began his career with Wipro in their consumer division and had a 4 year stint with Pepsico in their sales organization. Krishnakumar holds a B.Tech Degree in Electronics Engineering from NIT, Calicut and Post Graduate Diploma in Management from IIM, Lucknow. When he is not working, he loves visiting diverse and interesting wildlife sanctuaries along with his wife and two sons. His favourite thing about Dell is the open culture and honest conversations. KK finds the most inspiring part about being a leader is the opportunity to work with diverse talent, to network with a broader audience and ultimately positively contribute to people’s career aspirations.
Executive Vice President & Head - Marketing & Direct Channels, HDFC Life
Sanjay Tripathy currently heads Marketing, Direct Sales Channels as an Executive Vice President at HDFC Life. He is responsible for HDFC Life's Marketing Strategy, Brand Planning, Advertising, Communication & Media, Customer strategy, Direct Sales Channels, Online, Market Research, Business Analytics, Product positioning & Corporate communication.
Under his leadership, HDFC Life has come out with the memorable 'Sar Uthake Jiyo' campaign, which has enhanced HDFC Life's brand image and undergone a changeover to a new contemporary brand identity. HDFC Life is currently the most trusted private life insurance brand as per the ET Brand Equity Study 2010.
Sanjay was featured in the Campaign India ‘A’ List 2009 and 2010. He was awarded the ‘Indira Super Achiever Award’ in 2007.
Sanjay has a management degree from IRMA with more than 19 years of experience in Marketing, Corporate Communications, Business Strategy, Sales and Distribution channel set up and management (Direct channel, Retail, Key account management & Telemarketing), Business development, Organisation Building, Business process outsourcing, CRM and Supply Chain Management.
Sanjay started his career with GCMMF Ltd. in 1992. Post-GCMMF; he worked with various reputed organizations like Frito-Lay (PepsiCo), Mattel and Reliance Infocomm before moving on to his current role at HDFC Life in 2004. Some of his major contributions include launching Dhara at GCMMF and expanding its business in Kerala & Orissa, Frito-Lay's business set-up in the East and North-East. At Reliance Infocomm he was instrumental in launching the Dhirubhai Ambani entrepreneur programme and his biggest contribution was launching the Reliance IndiaCall (international calling card) in USA, Canada and UK.
Marketing Director, Nokia India
Viral Oza is currently working as the Marketing Director, Nokia India. In this role, Viral is responsible for growing the market share, building the Nokia brand, driving marketing initiatives across consumer touchpoints and developing the capabilities of the Nokia marketing organization in India.
Viral joined Nokia in August 2008 as Head - Activation, Media & Online Marketing before which he spent over 16 years with Unilever in India and overseas. His last assignment at Unilever was Category Director, Skin Care for Africa, Middle East & Turkey. Viral was associated with Unilever's Deodorant business for many years where he was heading the marketing for Axe Deodorant across Asia. During his stint in HUL, his successes include the launch and establishment of Axe in India. He has also had invaluable experience in implementation of the Regional marketing structure in Asia and Africa-Middle East.
Viral is married and has two daughters, and his interests include reading, music, badminton and cricket.
Vice President, Marketing and Communications, IBM India
Virginia Sharma is responsible for marketing, communications and corporate citizenship for India/South Asia. She has been with IBM for over 12 years in various geo and corporate roles. She has been in India since 2009 based out of Mumbai.
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