SPOTLIGHT is iMedia Connection India's interview channel which broadcasts views & opinions from the industry's thought leaders & budding entrepreneurs. SPOTLIGHT would also cover Digital, Marketing, Advertising, PR & Networking events as well as Trade shows or expos. Our endeavor is to help the ecosystem grow & connect people's thoughts through this channel.

With over 18 years of experience in Advertising & Marketing, Max Hegerman is a digital enthusiast & has worked with brands like Nike, Apple, Volvo Cars, BMW, Land Rover, etc. Max who now heads the interactive & new media cell of the Mudra Group, speaks exclusively to iMedia India on the Indian Internet space, Geo Location, Online Marketing for Brands, Traditional vs New Media and his experience from the western market ideology of social media.